Alexa Rank is measured by the level of traffic of your web site which receives from the number of people who visit with the Alexa or the toolbar installed. It is important for you to increase your Alexa rank because advertisers and advertising services like Text Link Ads and Review-Me and others  use your site’s Alexa rank as a way to determine the worth of a link on your web site. So with the raise of Alexa Rank,you can sell links on your site at a high price if you have a high Alexa Rank, so it is important to increase your Alexa Rank at any cost.

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