It will be a tough call to adjudge the winner in this technology race. It is all about innovation and creating a brand name for itself. Both Apple and Google have done it in the appropriate manner and they have mastered the art of mesmerizing their end users.
Google’s Innovation and Product List
Google started it all with the launch of their simple yet powerful search application and then went on to conquer the world with their array of products. It was a simple and intuitive design from the Google labs and people were so happy to use their applications. Gmail completely revolutionalized the entire globe and the way people communicate with each other. Yahoo and Hotmail accounts became almost useless with the launch of Gmail services.
Google acted swift to grab the market share with the launch of an array of products such as Orkut, YouTube, Picasa etc.
People were simply amused to use the applications at ease. They showed a greater level of innovation by coming up with products that were highly beneficial for a common man. Yes, they got it right! They had the ability to deliver the products that were in demand for a common man. This was one of the important factors that led to their success.
Apple’s Innovation and Product List
Apple was almost bankrupt by the year 1996 and 1997 before Steve Jobs took the CEO Job again. However, he was determined to bring it back on the track and he did it right by scrapping up the useless variants of MAC models. Year 2001 witnessed a revolution in the digital music world with the launch of iPod which had redefined the music industry. Apple became more interested in producing products that touched upon human lives and their day to day activities.
Apple’s iPod was able to surpass the numbers of units of Walkman sold by Sony in just ten years for which Sony took 25 years. Apple was more interested in the mobile handset segment and came up with the launch of iPhones. It spurred up another revolution in this world and it was marketed to its loyal fan base across the globe. Apple pioneered the concept of innovation in terms of design and features. The glass screen that is free from the scratches and the elegant functionalities were some of the key features. iPad is another popular product from the Apple store.
Difference
One possible difference between Apple and Google is that the later always preferred to opt for open source technologies which will encourage a common man to use. However, Apple is able to sell its products successfully because of the huge fan following with a great brand loyalty.
It is expected that Google might take little time to build the same brand loyalty and might come up as a clear winner in the long run. Technology companies must understand that cost of buying equipments, accessories, and applications will be greatly considered in the near future before choosing the particular products. Apple must wake up to the realty and must make suitable alternatives.
Author Bio:
Rajkumar Jonnala Part time Blogger and in his free time writes a lot about cable label and rack cable management
I think when it comes to technology and innovations, I would be in favor of Apple. Hands down! I was really amazed on the gadgets they have created right now, especially Apple iPad and iPhone. As for Google, their products are more likely focused on their search engine and other online applications.
Dan Lew